Good photos increase the value of a property, much more than the cost of hiring a professional photographer!

We offer a wide range of services for Real Estate Professionals, mix and match whatever you need.


  • Basic Residential Photography fee: $300.
    Over 4000 sq ft, add $100.

I don't really count the number of photos I take. Usually it's 150-200, and I typically deliver 40-50 finished, edited photos in two sizes: smaller ones for MLS and larger ones for print. Larger homes will get more photos. I use HDR technology when it's appropriate.

There are a number of options that can be added to this price:

  • Second dusk shoot: addl. $100.
  • Website including domain name and one year of hosting: $50
    Here is an website example...
    (Some agents purchase a second website without their personal information for an additional $25)
  • Brochure design and layout (I supply a PDF ready to print): $50/page (1-4 pages)
    Here is an example brochure…

  • Aerial Photography

    We are registered with the FAA as a Commercial Drone Pilot, and offer stills and video to highlight your property's environment, i.e., proximity to the ocean or other important landmarks. Fee: $250, including stills and raw video footage.

  • Virtual Tours:

    We offer two kinds of virtual tours:

    There are more video options, including on-camera agent intro, professional voice over in English, and subtitles in many languages

  • How it Works

    • Make an appointment for photography
    • Choose your website domain name (allow 72 hours for the domain name to get registered and configured for use)
    • On the date of photography, make sure the home is prepared and all the lights work - photography will take 1 to 2 hours.
    • Photo post-production will generally take place right after the shoot at our studio
    • The best photos will be available for your approval after post-production, the day after the shoot
    • The website will be available when the photos are complete and the copy has been supplied.
    • The flyer will be available the following day.
    • Video will be available the second day following the shoot.

    Daniel Sofer, Photographer and Designer

    I've lived most of my life at the intersection of art and technology: music synthesizers, laser light shows, electronic publishing, video, multimedia and the Internet are all part of my resume.

    I've been taking pictures since I was a teenager and in 1997 got my first digital camera. I've been designing websites for over 15 years and it was for the web that I first realized the power of digital photography.

    I've sold thousands of original photographs and built hundreds of websites. I often do photography for website clients and also design websites for many photographers.

    Now all this experience comes together in a small and efficient media package for you and your real estate clients.

    More architecture oriented photos are available on our /architecture website.

    Daniel Sofer

    Photographer and Designer

    PO Box 596,
    Hermosa Beach, CA 90254



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